Sunday, April 27, 2008

The most sophisticated piece of technology...

You really have to love when a company doesn't take itself too seriously.

Last night, we were watching junk television (I think it was E!) when this totally stunning commercial hit us from out of the blue. Well, out of the Clear Blue Easy, that is.

I still can't believe that some ad man pitched this line and the company bought it: "It is the most sophisticated piece of technology you will ever pee on."

And, come on, do we REALLY need digital pregnancy tests? Don't we have enough throwaway crap as it is? Did someone really need to come up with a "sophisticated piece of technology" that gets urinated on and tossed in the waste basket that quickly? Aren't we throwing away enough high tech junk quickly enough?

On the other hand, we just couldn't stop laughing about the tag line for hours afterwards. B knew I would have to blog about it. And, he was right.


Cobwebs said...

Although I agree that the tag line is a beaut, as someone who spent a lot of time squinting at standard pregnancy tests going, "Is the second line darker than the first one or not?" I can see the advantage in having a product that takes the guesswork out.

Summer said...

What I found strange was that the voiceover was done by a man. At least they didn't call it a "green" pregnancy test. I'm all for the Earth but am so tired of companies advertising that their product is now "green".